As an ecommerce merchant, you know how much is involved in getting customers to make a purchase. Site design, security, marketing campaigns, stock management, shipping… But no matter how hard you work, many customers will leave your site before making a purchase. Worse, a good number of them will fill a basket with items without following through to a sale—this is shopping cart abandonment and it’s the bane of every e-merchant’s existence. The reasons for it vary, but one thing is certain: it costs stores lot of money.
If you’re getting good inbound numbers, clearly there’s an interest in your products or services, and you’re getting the word out about your site. Great! You’ve already cleared the biggest hurdle. Now, you want your numbers to go up. But how? Your budget isn’t there for a huge marketing campaign.