Digital Marketing

Ecommerce Trends in 2017

With 2017 well underway, Magento surveyed 2,200 branded manufacturers, multi-channel, and web-only merchants from over 15 vertical segments to find out about their key eCommerce initiatives for the coming year. The survey encompassed insights about retailers forecasts for 2017, investments and marketing.

Three reasons companies should update prices

Every eCommerce company aims to build a sustainable and profitable business. To do so, they should focus on their pricing strategies. Every business, large or small, can benefit from finding new ways to optimize product pricing. But this doesn’t happen by simply assigning a monthly price list to the whole catalog. On the contrary, when it comes to pricing, merchants should get as creative as possible with their marketing efforts, because different pricing strategies can dramatically affect their bottom line. Here are three very clear reasons why every eCommerce company should always test and optimize their prices.

Five tips to choose the right payment method

The popularity of an online shop amongst consumers depends increasingly on the selection of payment methods available. At the end of an order process, customers want a selection of payment methods that they like to use and that are both simple and practical. Customers will only complete a purchase and be satisfied with their shopping experience when this is the case. In a survey carried out by the ECC Cologne e-commerce centre1, 42% of respondents said that they would shop with a competitor if none of their favourite payment methods were available.

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