Merchant Center optimization
Carefully optimized product data for better visibility and relevance in Google Shopping campaigns.
Paparazzi, a Greek provider of high-quality menswear, trusted us with its Google Ads strategy and a brand-new e-shop, aiming for stronger visibility and real growth in online sales.
3×
Increase in sales and revenue
CTR↑
Consistently high click-through rates
CPC↓
Lower cost per click
6
Actions in the Google Ads strategy
Menswear is one of the most competitive categories in online retail, and the Covid-19 pandemic made conditions even tougher. Paparazzi needed effective Google Ads campaigns and, at the same time, a modern e-shop.
We combined Google’s advertising tools with a new e-shop designed for conversions.
Carefully optimized product data for better visibility and relevance in Google Shopping campaigns.
Visually appealing ads on relevant websites to reach new potential customers.
Visibility across all of Google’s advertising channels, with placements optimized for the best results.
Headlines and landing pages generated dynamically from user searches, for full coverage of relevant queries.
A modern, easy-to-use online store with UI/UX that boosts conversions and the shopping experience.
Keywords, ad creatives and settings are improved continuously for maximum performance.
The Google Ads campaigns, together with the new e-shop, led to a threefold increase in Paparazzi’s sales and revenue.
Click-through rates stayed consistently high, proof that the ads captured the interest of the right audience. Through continuous optimization we lowered the cost per click, so every euro of the budget worked harder.
Despite the challenges of the pandemic, Paparazzi didn’t just keep going, it grew. Its story shows what targeted Google advertising can achieve when it is backed by a well-designed e-shop.
Hacked website repair, malware removal and 100% uptime on a new, secure server.
View the project cat: web
Social media advertising with a ROAS above 40 and 400% more targeted clicks.
View the project cat: socialTell us about your business and we’ll suggest the Google Ads strategy that fits your goals.