210 300 5757

info@foxweb.gr

Mon – Fri, 10:00 – 18:00

Member of the EasyMedia 360 Digital Agency group

Branding & Graphic Design

Branding and corporate identity that sticks in people’s minds

We design branding with substance: logo, colors, typography and brand guidelines, so your business looks consistent and trustworthy everywhere, from your storefront sign to Instagram and your e-shop.

Designer holding an identity design
What branding is

Branding: much more than a pretty logo

When customers encounter you for the first time, they form an opinion within seconds, often before reading a single word. Branding is how you control that first impression. It includes the logo, but also the color palette, the fonts, the photography style and the tone you speak in. Together, they make up your business’s visual identity, what makes people recognize you even when your name isn’t visible.

For a small or mid-sized business in Greece, a consistent image makes a practical difference. A pastry shop with matching boxes, storefront and Facebook page looks organized. An accounting firm with a clean business card, letterhead and website inspires trust before the first meeting. On the other hand, five different versions of the same logo and random colors make a business look sloppy, no matter how good its work is.

At FoxWeb, we start with strategy, not design. We learn who your customers are, what sets you apart from the competition and where your brand will appear. Because we've been building websites and e-shops on WordPress and WooCommerce for more than 15 years, we design your identity already knowing how it will work on screen, on mobile and in print. So the result doesn't sit in a PDF file; it gets put to work right away.

What's included

Graphic design and visual identity services

From the first sketch to the final files, we cover every part of your image with a unified approach and attention to detail.

Logo design

We create a logo with primary and alternate versions, a one-color version and a favicon, so it reads clearly at every size and on every material.

Complete visual identity

We define a color palette, fonts, icons and graphic patterns that work together and give your brand a recognizable character.

Brand guidelines

We deliver brand guidelines with clear rules, so your partners, printers and team apply your image correctly.

Print materials and corporate stationery

We design business cards, flyers, catalogs, menus, labels and packaging, print-ready with the right specifications.

Social media graphics

We create templates for posts, stories and ads on Facebook, Instagram and LinkedIn, so every post is instantly recognizable as your brand.

Rebranding

We refresh a tired image while keeping what your audience already recognizes, and plan a smooth transition across every touchpoint.

Two white business cards
Deliverables

What you get from a branding project

At the end of the project, we don't just hand you a logo. You receive an organized package of files and rules that you can use on your own for years.

Files for every use Vector, PNG and PDF for screen and print.
Color codes HEX, RGB and CMYK values for consistent colors.
Typography system Fonts for headings and body text, with full Greek character support.
Brand guidelines Correct and incorrect usage, with examples.
App templates Business card, letterhead, email signature and social.
Web-ready Easy integration into your website or e-shop.
The process

How we run a branding project, step by step

01

Introduction and research

We talk about your business, customers and competitors, and write down what you want people to feel when they see your brand.

02

Ideas and suggestions

We present different creative directions with a logo, colors and application examples, so you can choose based on something tangible.

03

Refinement and polish

We develop the direction you prefer based on your feedback, testing the design at small sizes, on dark backgrounds and in print.

04

Delivery and rollout

We organize the final files and the brand guidelines and, if you want, roll out the new look on your website and channels.

Why FoxWeb

Why trust FoxWeb with your image

15+ years of experience

Since 2009 we’ve worked with Greek businesses of every size, and we know what works in practice, not just in theory.

We think digital

Your identity is designed to look right on your website, e-shop and mobile, because that’s what we do every day.

One partner for everything

Branding, website, social media and print materials from the same team, with no lost files and no inconsistencies between different vendors.

Frequently asked questions

Questions about branding & graphic design

Can’t find the answer? Call us at +30 210 300 57 57 or send us a message.

What exactly does a branding service include?

A complete branding project covers the brand’s strategic positioning, logo design, color palette, typography and core graphic elements. It usually wraps up with brand guidelines and applications such as business cards, letterhead and social media templates. The scope adapts to your needs: a new business can start with the essentials and expand later.

How long does a logo or a full corporate identity take?

It depends on the project’s scope and how quickly approvals move. A logo with basic applications takes less time than a full identity with brand guidelines and print materials. At our first meeting we give you a realistic timeline with clear milestones, so you know when you’ll see proposals and when you’ll receive the final files.

What are brand guidelines and why do I need them?

Brand guidelines are a document that explains how your brand is used: the logo's minimum size and clear space, approved colors, fonts, image style and mistakes to avoid. They're invaluable when more people work with your image, such as a printer, an employee who publishes posts or a new partner.

I already have a logo. Can you refresh it without losing brand recognition?

Yes. A rebrand doesn't necessarily start from scratch. We look at what your customers already recognize, such as a color, a symbol or the shape of the letters, and evolve it so it looks modern and works better on screen. A careful refresh often delivers more than a radical change.

Can you apply the new identity to our website too?

Absolutely, and this is one of our strengths. FoxWeb builds websites and online stores on WordPress and WooCommerce, so we can carry your new colors, fonts and graphics over to your site consistently. If you need a new website, we design the branding and the site in parallel for a cohesive result.

Pair with

Services that work together

Printing

High-quality digital and offset printing: business cards, print materials, packaging and promotional materials.

View the service

Website Development

Modern, responsive websites with clean design, built around your business goals.

View the service

Social Media

Facebook & Instagram management and advertising with content that builds community and drives sales.

View the service
Let’s get started

Let’s build your business’s image together

Tell us about your business and where you want it to go. We'll suggest the next steps for your branding. Call +30 210 300 57 57 or send us a message.

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