210 300 5757

info@foxweb.gr

Mon – Fri, 10:00 – 18:00

Member of the EasyMedia 360 Digital Agency group

Google Ads

Google Ads management with measurable results

We plan and manage Google Ads advertising that brings in calls, inquiries and sales. Search, Shopping and Performance Max campaigns, built on reliable conversion tracking, so every euro of your budget works with purpose.

Campaign planning meeting with a laptop
Paid search

Why Google Ads advertising is right for your business

Google is where most people look for a solution the moment they need it. Someone who types “plumber Keratea now” or “mattress 160x200” isn’t just browsing; they’re ready to call or buy. Google Ads advertising puts you in front of them at exactly that moment, with a message that answers their need. You pay when there’s real interest, you have full control over your daily budget and you can launch within a few days.

The platform, however, makes it easy to spend money with nothing to show for it. Overly broad keywords, automated recommendations applied without review, Performance Max campaigns without clean data: all of these eat up budget. That’s why we always start with measurement. We set up conversion tracking properly with Google Tag Manager and GA4, so the algorithm learns from real sales and inquiries, not just clicks.

FoxWeb has more than 15 years of experience in digital marketing and specializes in WordPress and WooCommerce. So we don’t just manage your ad account; we also improve your landing pages, connect your e-shop’s product feed to Merchant Center and fix whatever is holding back conversions. We work with businesses of every size, from auto repair shops and medical practices to online stores, and we explain in plain language where your money is going.

Campaign types

The campaigns we set up and manage

We choose the Google channels that fit your goal, instead of switching everything on. Each campaign type plays a different role in the plan.

Search campaigns

Text ads in search results, with careful keyword selection, negative keywords and messages that stand out from the competition.

Google Shopping

Your e-shop's products with a photo and price at the top of search results, through a properly structured feed in Merchant Center.

Performance Max

Campaigns spanning Search, YouTube, Gmail and Display, fueled by quality assets, audience signals and reliable conversion data.

Conversion tracking

Tracking purchases, forms and calls with GA4, Google Tag Manager and enhanced conversions, for decisions based on real results.

Remarketing

We remind people who visited your site or abandoned their cart about your business, with messages tailored to what they viewed.

Landing pages

We improve or design pages that load fast and lead visitors to one clear action, without distractions.

Business owner checking orders on a laptop
For WooCommerce e-shops

Google Shopping and Performance Max for online stores

If you sell online, the product feed is just as important as the campaign itself. We make sure titles, categories and prices are correct, so your products show up in the right searches.

Product feed Automatic price and stock updates from WooCommerce.
Merchant Center Resolving disapprovals and warnings before they cost you impressions.
Product titles Product names with the terms buyers search for.
Purchase value Revenue tracking for return-on-ad-spend (ROAS) bidding strategies.
Product groups Separating best sellers from slow-moving stock.
Negative keywords Excluding searches that don’t bring in buyers.
Our method

From account audit to profitable campaign

01

Analysis and goals

We get to know your business, your profit margins and your customers, audit any existing account and set measurable goals.

02

Measurement first

We set up conversion tracking, GA4 and the Merchant Center connection, so from day one we know what's driving real results.

03

Campaign setup

We build the account structure, keywords, ad copy and assets, with a budget we agree on with you in advance.

04

Optimization and reporting

We regularly monitor search terms, bids and cost per result, and send you a monthly report with clear takeaways.

Why FoxWeb

Why hand your Google Ads advertising to FoxWeb

Data-driven decisions

We don’t judge a campaign by its clicks, but by the inquiries, calls and sales it brings to your business.

Technical expertise

As a team that builds websites, we fix tags, feeds and landing pages ourselves, without you having to wait on third parties.

The account stays yours

Your Google Ads account and its history remain your property, even if we stop working together one day.

Frequently asked questions

Questions about Google Ads Management

Can’t find the answer? Call us at +30 210 300 57 57 or send us a message.

What budget do I need for Google Ads?

There’s no one-size-fits-all amount. It depends on your industry, the cost per click for the keywords you care about and the area you want to cover. Before we start, we look at your market data and recommend a realistic starting budget, which can grow once we see the campaigns paying off.

How soon will we see the first results?

Ads go live as soon as they're approved, usually within a few hours or days, so traffic starts almost immediately. The first few weeks, however, are a learning period: we collect data, remove irrelevant searches and adjust bids. Consistent performance is built gradually, over the first months of working together.

What is conversion tracking and why is it essential?

It’s the tracking of actions that matter to you, such as a purchase, a contact form or a phone call from an ad. Without it, Google optimizes for clicks and you don’t know which campaigns are worth it. With proper tracking, automated bidding strategies work much better and your budget goes where it performs.

Is Performance Max right for every business?

Not always. Performance Max works best when there is reliable conversion data, a sufficient budget and good assets such as photos, videos and copy. For a small local business, a well-built Search campaign is often a more efficient starting point. We’ll recommend the mix that fits your situation.

Can you take over an account that's already running?

Of course. We start with a detailed audit of the existing account: structure, keywords, search terms, tracking and landing pages. We show you what's working, where money is being lost and what we recommend changing. We keep the account history, because the data already collected has value.

Pair with

Services that work together

SEO

Technical SEO, keyword research and content that moves you up on Google — and into AI answers.

View the service

Social Media

Facebook & Instagram management and advertising with content that builds community and drives sales.

View the service

E-shop Development

WooCommerce online stores that load fast, inspire trust and turn visitors into customers.

View the service
Let’s get started

Request an audit of your campaigns

Whether you’re just starting out or already advertising, call us at +30 210 300 57 57. We’ll go over your goals together and propose a plan with logical, measurable steps.

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