Communication strategy
We set goals, frequency and topics, so every send serves a specific purpose: sales, repeat purchases or keeping people informed.
We plan and run email marketing that brings your customers back: newsletters with substance, automations that run on their own and lists built the right way, with respect for GDPR and your recipients' time.
Social media algorithms change and ads get more expensive, but your email list remains yours. Every subscriber chose to hear from you, and that makes email marketing one of the few channels where you speak directly to the person you care about, with no middleman. A good newsletter isn't an advertising flyer. It's a regular appointment with your customers that builds trust and reminds them why they chose you.
The applications are many and practical. A home goods e-shop sends out its weekly offers and an automated message to anyone who left products in their cart. A medical practice sends appointment reminders and shares helpful tips. A hotel in the Cyclades reconnects with last year's guests before the season opens. In every case, the goal is to get the right message to the right person at the moment it matters.
FoxWeb treats newsletters as part of your overall digital presence. With more than 15 years of experience in WordPress and WooCommerce, we connect the signup form, the online store and the sending platform so data flows correctly. We design templates that display properly in Gmail, Outlook and on mobile, write copy in your customers’ language and measure every send to improve the next one.
We handle the full cycle, from strategy and design to sending and analysis, or just the piece you’re missing.
We set goals, frequency and topics, so every send serves a specific purpose: sales, repeat purchases or keeping people informed.
We design templates in your brand colors that read comfortably on mobile, desktop and dark mode, and are easy to update.
We write compelling subject lines and content that gives people a reason to open the email, without the hype that lands it in spam.
We set up welcome series, abandoned cart reminders, post-purchase messages and birthday greetings that run without any input from you.
We segment subscribers by interests, purchases and activity, so everyone receives messages that are truly relevant to them.
We track opens, clicks and sales, run A/B tests and explain in plain language what worked and what we're changing.
A newsletter is only valuable if it reaches the recipient and if your list is legal. That’s why we take care of the technical and legal foundations before the first send.
We review your list, audience and goals and arrive at a realistic schedule of sends and automations.
We choose or configure the sending platform, connect your forms and e-shop, and verify your domain authentication.
We create templates and copy, test them across different email clients and devices, and you approve them before they go out.
We schedule the campaigns, monitor the results and send you easy-to-understand reports with recommendations for the next month.
We work with WooCommerce every day, so your automations use real order data, not makeshift contact lists.
We write in natural Greek, in your business’s tone, instead of translated templates that don’t speak to your audience.
We'd rather have a smaller, active and lawful list than thousands of random addresses that hurt your domain's reputation.
Can’t find the answer? Call us at +30 210 300 57 57 or send us a message.
There’s no single right answer for everyone. The choice depends on your list size, whether you have an e-shop, the automations you need and your budget. We can work with well-known services such as Mailchimp, Brevo and MailerLite, as well as solutions hosted on your own server, such as MailWizz. We’ll recommend the one that serves you best.
Often enough that they remember you, but not so often that you wear them out. For an e-shop with regular deals, a weekly send is common, while for a service company a monthly newsletter with substantial content is often enough. Consistency matters more than frequency, and the data from the first few months shows the pace that suits your audience.
As a rule, no. GDPR and Greek electronic communications law require consent for marketing messages, with limited exceptions for existing customers and similar products. Buying ready-made lists is risky, both legally and for deliverability. We help you build your list the right way, with forms, signup incentives and clear terms, in coordination with your legal advisor where needed.
They’re messages sent automatically when something specific happens. For example, a welcome email as soon as someone subscribes, a reminder when they leave products in their cart, a review request a few days after delivery or an offer to customers who haven’t bought in a while. You set them up once and they work around the clock, sending the right message at the right time.
The most common causes are incomplete technical authentication of the domain, old or purchased lists, spam reports from recipients and content that looks overly promotional. We start by checking your SPF, DKIM and DMARC settings, clean the list and adjust the content. Deliverability improves gradually, as recipients open and engage with your messages.
Articles and copy that attract the right audience, answer their questions and build credibility.
View the serviceWooCommerce online stores that load fast, inspire trust and turn visitors into customers.
View the serviceFacebook & Instagram management and advertising with content that builds community and drives sales.
View the service
Send us a few words about your business and your list, and we'll propose a plan for your sends and automations. Call us at +30 210 300 57 57.
