Custom AI Design
A visual identity built from scratch with AI: a dark palette with red accents, blueprint-style typography and a hero slider with three animated drawings for plumbing, heating and leaks.
A.Pgrade, a plumbing and heating firm based in Kaisariani, Athens, needed a website that shows the quality of its work and brings in enquiries from across Attica. We designed it from scratch with the help of AI, built it on WordPress and connected it directly to Claude, so its content and SEO keep improving over time.
7
Service categories, each presented in detail
9
Portfolio projects, with location and filters
8
Guides with advice for homeowners
3
Animated technical drawings in the hero
Websites for plumbers and technical firms tend to look alike: stock photos, generic copy, little real information. A.Pgrade wanted something different: a presence that shows method and expertise, explains what each job involves and appears in local searches.
We combined AI-assisted design with the reliability of WordPress and a direct connection to Claude.
A visual identity built from scratch with AI: a dark palette with red accents, blueprint-style typography and a hero slider with three animated drawings for plumbing, heating and leaks.
Built on WordPress with Elementor 4 atomic elements: clean code, reusable styles and easy day-to-day management.
Through MCP (Model Context Protocol), Claude connects securely to WordPress: it writes content, builds pages and runs SEO checks directly on the site.
Structured data with service area and coordinates, projects tagged by neighbourhood and FAQs with FAQ schema for rich results.
A “Tips” section with guides such as multilayer vs PPR vs copper pipes and heat pumps with radiators vs underfloor heating, to attract organic traffic.
LiteSpeed Cache for fast loading, Wordfence for protection and Google Analytics 4 that only runs after cookie consent.
The website doesn’t stand still after launch. Through MCP, Claude works inside WordPress like a member of the team, with controlled access that can be revoked at any time.
A.Pgrade now has a website that stands out in its category: 7 service categories, a portfolio of 9 projects and 8 in-depth guides, with unique titles, meta descriptions and clean URLs on every page.
Visitors quickly find what they need and get in touch with a single tap: a sticky call button on mobile, quote request forms and contact details on every page.
Thanks to the Claude connection, new projects, guides and SEO improvements are added quickly and with consistent quality, without the owner having to deal with the technical side.
Want something similar for your business? See how we work or call us on +30 210 300 5757.
It’s a website designed from scratch, with no off-the-shelf template, using AI tools. AI speeds up design, copywriting and development, while our team checks every detail.
Through the Model Context Protocol (MCP), an open standard that lets Claude communicate securely with WordPress. It can then create pages, write posts and improve SEO directly on the site.
No. At FoxWeb 360 Digital Agency every change is reviewed by a person before it goes live. Access runs through a controlled connection that can be revoked at any time.
Yes, when used properly. For A.Pgrade it helped with site structure, structured data, titles and meta descriptions, and guides that answer real customer questions.
Of course. Tell us what your business does and we’ll suggest the right solution, from a company website to a full site connected to Claude.
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