Blog | Fox Web Internet Solutions

If you’re getting good inbound numbers, clearly there’s an interest in your products or services, and you’re getting the word out about your site. Great! You’ve already cleared the biggest hurdle. Now, you want your numbers to go up. But how? Your budget isn’t there for a huge marketing campaign.

With 2017 well underway, Magento surveyed 2,200 branded manufacturers, multi-channel, and web-only merchants from over 15 vertical segments to find out about their key eCommerce initiatives for the coming year. The survey encompassed insights about retailers forecasts for 2017, investments and marketing.

Every eCommerce company aims to build a sustainable and profitable business. To do so, they should focus on their pricing strategies. Every business, large or small, can benefit from finding new ways to optimize product pricing. But this doesn’t happen by simply assigning a monthly price list to the whole catalog. On the contrary, when it comes to pricing, merchants should get as creative as possible with their marketing efforts, because different pricing strategies can dramatically affect their bottom line. Here are three very clear reasons why every eCommerce company should always test and optimize their prices.